While discounts and low prices can be an important driver in sales, it is also worth remembering the old adage “you get what you pay for”. Bulk SMS is no exception. Businesses can choose between paying a little now and paying later if problems arise, or paying a little more for a better overall service without problems. When it comes to choosing the right SMS company for your mobile messaging, other factors besides price should be considered. Consider coverage, reliability, network quality and customer service, as well as the price of their mobile messaging service.
Products and services
Do most SMS companies offer a wide range of features and functions with mobile messaging service? As well as offering a variety of ways to send messages, what are the really useful additional functions it offers? For example does it provide an HLR search service so you can confirm your contact information? Using HLR lookup to double check phone numbers and identifying subscribers saves money by deleting invalid numbers. Other features to look for are messaging scheduling and delivery conditions. Do most SMS companies offer two-way messaging, so that customers can easily follow up on your SMS messages? Having more features like this can save you money in the long run, because all the data in your mobile messaging is easily accessible.
Affordable and reliable
Most SMS companies claim that they have complete coverage anywhere in the world. Although the real question is not only the coverage, but the reliability as well. If their main route is blocked, do they have the same efficient backup? When choosing a provider take a closer look at the operators and countries they are connected to, and ask if they have more than one route in that area. Does this backup service come with all the features of the main route? Make sure the second route provides binary SMS, offers Unicode characters (which adapt to SMS for hieroglyphic languages like Chinese or a Cyrillic alphabet like Greek), and it connects long messages. Even simple things like a local time stamp are important. Remember, backup routes to any useful SMS provider are best on their primary route.
Sometimes when an SMS provider offers to send the most SMS messaging at a lower cost due to the quality of their network being relatively below par, it causes the message to be delayed or even lost along the way. If a text message does not reach its destination it is a waste of your time and money. In an ideal world most of your SMS companies have direct routing – or even your own network – that reduces the delivery chain. After all, a more direct route provides a more reliable run. If most SMS companies offer a free trial use it to test the quality of their network. It is also worth considering that some providers will offer many routing options for your mobile messaging, which will let you know if cost or speed is more important on this occasion.
Even if it is as straightforward to send mobile messages, throw variables at different mobile operators and geographical locations, and the potential for problems with your multiple SMS messages may increase. The best solution is to use a bulk SMS provider that offers full hours of customer support seven days a week, 365 days a year – this via live chat or email … or both. This way you can get help no matter the time zone, weekdays or national holidays. Typically, low-cost providers have to cut corners everywhere in order to discount their service. Unfortunately their customer support is always suffering. Although it is always the most important component of your relationship with your majority SMS company. Pay close attention to the level of support offered by most SMS providers, and find a letter with a commitment level of service that promises to provide specific customer support.
By payment and minimum orders
Payments for most SMS messages are almost always required in advance. Once the prepayment has been made some donors will convert the money into credits, which will be deducted after sending the text messages. Some just keep a cash account debited after the messages are sent. In any case, the SMS provider may request that a minimum amount of messages be sent, sometimes within a certain time limit. It should be noted that some companies also charge a sign-up fee. When choosing a majority SMS company check their payment structure and be sure to inquire about additional fees or minimum orders. Also, if you plan to send multiple messages, see if they will give you a much better rate.
If you are preparing for your messages you need to consider the background of most SMS providers. Are they well established within the industry or a brand new one? Are you happy to go with an unknown quantity for your mobile messaging needs or do you want one with a lot of experience? Do they look like experts in the field – their website should give you an indication. Can they provide the skills to help your business develop new geographic markets?
As you can see, there are many factors involved in finding a great SMS provider, one of which is the price. The quality of their service and coverage, along with their commitment to customer care are also of paramount importance.